The Most Sponsor Pleasant Sports activities of 2023

Sponsorship Friendliness Research

rEvolution focuses on connecting manufacturers with followers by tapping into their shared ardour for sports activities. Sports activities sponsorship, valued at a staggering $70 billion worldwide, performs a pivotal position in numerous manufacturers’ advertising methods. Understanding followers’ attitudes and behaviors in direction of the most well-liked sports activities and leagues is essential. 

In Q2 of 2023, we carried out the second iteration of our proprietary “Sponsorship Friendliness Survey,” participating greater than 1,000 members and gathering a wealth of knowledge factors. Inside this knowledge, we have now distilled probably the most compelling and enlightening insights. Yow will discover a spotlight model of the report by way of the hyperlink beneath.  

The findings from this research had been not too long ago revealed in the Sports Business Journal (SBJ). In collaboration with SBJ, we provide a complete view of every sport’s place by way of sponsor friendliness and recognition that quantifies the effectiveness of a sponsorship. 

By combining sponsor friendliness with the attain and recognition of every sport inside our research, we derived rEvolution’s Sponsor Rating—a real game-changer within the discipline. 

The outcomes

Our analysis has uncovered quite a few surprises and insights, and we’re excited to share the findings. Highlights of the report embrace the rating of the highest sports activities in relation to their sponsor friendliness and attain, the quickly rising affect of girls’s sports activities, the continual battle throughout the motorsport rankings, and extra. 

To entry this industry-leading and complete sports activities sponsorship research, merely register on the hyperlink beneath.