rEvolution is honored to announce that three of our campaigns from 2022 received 4 Telly Awards!
The Telly Awards
The Telly Awards yearly highlights excellent achievements in tv and video manufacturing throughout varied platforms. With participation from all fifty states and 5 continents, the awards appeal to greater than 12,000 entries annually. Winners of the Telly Awards are esteemed professionals from promoting businesses, tv stations, manufacturing firms, and publishers worldwide. These awards acknowledge distinctive work performed on behalf of shoppers, particular manufacturers, or firms, in addition to self-directed artistic endeavors. In 2022, rEvolution submitted entries for 4 classes, highlighting their top-performing campaigns, and so they emerged victorious in all 4! Learn beneath on our award-winning campaigns:
Chipotle Garlic Guajillo Steak Advert – Regional TV Bronze Winner
rEvolution has constantly aimed to advance Chipotle’s standing throughout the gaming group and set up the model as one that really “will get it.” By way of each partnership, product introduction, and social media replace, rEvolution’s major goal is to generate buzz and additional ingrain the model in gaming dialog and tradition.
When Chipotle launched their new protein, “Garlic Guajillo Steak,” in September 2022, rEvolution recognized TimTheTatman, a well-liked gaming creator and web character, as an excellent associate for Chipotle. Tim has been a longstanding associate of the model, and Chipotle sought to raise the connection with him and his group by involving Tim’s shut pal, Cloakzy – one other high creator and Chipotle tremendous fan – within the marketing campaign. This was a seamless alternative as Tim and Cloakzy share a group and already collaborate on quite a few content material tasks collectively!
The script for the Garlic Guajillo Steak advert was an ideal match for Tim and Cloakzy, organically portraying how they naturally have interaction with each other, and incorporating their distinct personalities, humorous banter, and real relationship. All through the advert, they effortlessly complemented one another, staying true to themselves and the personalities their communities know and love. The end result of the marketing campaign surpassed expectations, going past a mere commercial. It grew to become a celebrated second throughout the gaming group, deepening Chipotle’s integration into gaming tradition and driving dialog round Garlic Guajillo Steak amongst top-tier gaming expertise and their audiences.
Continental Tire Business – Individuals’s Telly & Regional TV Bronze Winner
With the assistance of rEvolution, Continental Tire has leveraged their platform to spice up each consciousness and gross sales among the many soccer viewers, which is a superb expression of their longstanding presence within the sport. Our goal was to design a Continental Tire marketing campaign targeted on their new model route, #SmartChoiceInTires, to reposition the model as the apparent choice for a discerning buyer on the lookout for a tire product, one they are often fully assured in.
To maximise on the excitement surrounding the 2021 MLS playoffs, rEvolution and Continental partnered with one of many high goalkeepers within the league, Sean Johnson. On this commercial, Sean Johnson discusses the significance of sustaining a gentle mindset whereas recreating the lead-up to a important save he made in the course of the 2021 MLS Cup. The situation depicted within the industrial, which highlights Sean’s want for “Good Selections” whereas defending the purpose in a soccer recreation, instantly connects with Continental’s #SmartChoiceInTires marketing campaign.
Making certain optimistic fan sentiment was of utmost significance throughout this challenge, as we aimed to attract the viewers’ consideration to the model’s standout second. By tapping into Continental’s insights and targets, this marketing campaign achieved its desired affect on a widespread viewers. The viewers of the 2022 MLS season playoffs and the MLS cup bore witness to a outstanding, award winning, broadcast spot, because of the profitable collaboration of rEvolution and Continental.
rEvolution takes immense delight within the recognition acquired for his or her marketing campaign with Continental Tire and Sean Johnson. Not solely did it win a Telly Award, nevertheless it additionally secured a Individuals’s Telly award. The Individuals’s Telly award permits on-line viewers to look at and fee the short-listed entries utilizing our 5-star score system. In case your work achieves the very best common score, victory is yours! Take a look at our Individuals’s Telly Win right here.
Basic Tires Delivers – Regional TV Silver Winner
In 2022 we partnered with Basic Tire to introduce the “Basic Tires Delivers” marketing campaign. Our purpose was easy – to flawlessly showcase our esteemed Basic Tire Ambassadors whereas strategically fascinating our viewers. The essence of this marketing campaign lies in a easy but highly effective message – Basic Tire can get you the place you need to go. To make sure authenticity, we meticulously crafted every ambassador’s industrial, permitting their real selves to shine via. Our intention was to not solely convey the marketing campaign’s essence but additionally create an enticing narrative that unveils the non-public facet of our ambassadors. Embracing humor as a pivotal factor, we’ve taken this chance to depict Basic Tire as an inclusive model, devoted to fulfilling the aspirations of each particular person.
To disclose the real personalities of Hallie Deegan, Skeet Reese, and all our anglers, we aimed to include glimpses of their lives past their professions. One instance was capturing Hallie in a tranquil setting, tending to her greenhouse, which supplied a pleasant viewing expertise for the viewers and distinction from the racetrack. When creating the script, setting, tempo, and first message for the commercial, rEvolution ensured fixed communication with the athletes, incorporating their concepts to make the script really feel genuine to them. Our ambassadors share a deep ardour for the Basic Tire model and emphasised the significance of making a honest and pleasant advert.
These campaigns have achieved large success and garnered widespread acclaim. Particularly, the “Making a Splash” and “Kale Salad Day” Spots have acquired overwhelmingly optimistic suggestions from Main League Fishing (MLF) followers. Our featured anglers have constantly expressed that these spots are their favourite GT commercials so far, and our crew has additionally acquired comparable suggestions throughout our presence at MLF occasions. Each MLF spots are prominently featured in all broadcasts and included in livestreams, guaranteeing substantial viewership and engagement. Moreover, the spot that includes Hallie Deegan airs throughout ARCA broadcasts and built-in into dwell rotations on the monitor, maximizing its visibility and affect.