MoneyGram Haas F1 Group and Chipotle Mexican Grill announce new partnership

MoneyGram Haas F1 Group at present introduced a brand new partnership with Chipotle Mexican Grill (NYSE:CMG), forward of the 2023 FIA Method 1 World Championship.

The Chipotle Mexican Grill emblem will function on each the nostril and facet of the VF-23, racesuits of MoneyGram Haas F1 Group drivers Kevin Magnussen and Nico Hulkenberg and workforce attire.

The most recent American sponsor of the workforce will activate digitally season-long, with a selected concentrate on amplification on the three races on dwelling soil – the Miami Grand Prix on Might 7, the US Grand Prix on the Circuit of the Americas on October 22, and inaugural Las Vegas Grand Prix, going down on the night of November 18.

The Fortune 500 firm, based mostly in Newport Seaside, California, makes a speciality of responsibly sourced, classically cooked, actual meals made-to-order with sustainable and moral practices at its core.

A pacesetter and innovator within the meals trade, Chipotle Mexican Grill has almost 3,200 eating places with over 100,000 staff working throughout America, Canada, UK, France, and Germany.

“We’re delighted to be working with Chipotle, bolstering our American partnership portfolio,” shared Guenther Steiner, Group Principal of MoneyGram Haas F1 Group.

“Their workforce has been implausible to work with and we share a really related ethos in how we function – with transparency, integrity, and keenness. Having one other main American model be part of us means our dwelling races are going to get that a lot busier, but it surely’s an excellent alternative to succeed in new audiences throughout the States, a key goal for all inside Method 1 at present.

“Our partnership may also lengthen past the racetrack, with each organizations caring deeply about native communities and charity initiatives – there actually aren’t any limits to what we will obtain collectively.”

“F1’s meteoric rise in america has modified the best way sports activities leagues create emotional connections with followers,” stated Chris Brandt, Chief Advertising Officer at Chipotle.

“We’re extraordinarily pleased with our Actual Meals for Actual Athletes platform and our partnership with the Haas workforce will assist increase Chipotle fandom to new shoppers each within the U.S. and internationally.”

The partnership between the MoneyGram Haas F1 Group and Chipotle was facilitated by world sports activities advertising company rEvolution, which serves as Chipotle’s gaming and esports AOR.