Grasp’s diploma in Motorsport Advertising and marketing and Sponsorship

24 Hours Enterprise Faculty and RTR Sports activities Advertising and marketing launch our nation’s first grasp’s diploma in Motorsport Advertising and marketing and Sponsorship. A specialization coaching venture for many who wish to strategy the world {of professional} motor sports activities with experience, specialization and sensible information of the sphere.

The primary Grasp’s in Advertising and marketing and Sponsorship in Motorsport in our peninsula started on December 16, 2022: a venture of 24ORE Enterprise Faculty and
RTR Sports activities Advertising and marketing
, which has been entrusted with the educating and scientific route. A five-weekend course totaling almost 60 hours of lectures, with tutorials, theoretical and sensible profiles and, most significantly, many top-notch friends.

The purpose is to extend information and schooling in a world-that of sports activities marketing-which is more and more aggressive and on the heart of the general public stage, coaching the following era of sports activities, advertising and marketing and communication professionals. The main target is on advertising and marketing on this planet of motor sports activities, after all: from System 1 to MotoGP, from System E to the brand new WEC beginning this 12 months.

Types and friends

There are 5 areas into which the Grasp’s in Motorsport Advertising and marketing is split, one for every weekend of courses.

The first module is dedicated to an overview of the world of motorsport: gamers, peculiarities and relevance of the highest two- and four-wheel collection and relationship with different areas of the game. As a substitute, the second occasion focuses on the methods, instruments and concept of sports activities advertising and marketing utilized to motorsport. The third weekend of courses will concentrate on the core enterprise of RTR sports activities, particularly sponsorship on this planet of motorsports, whereas the fourth module goals to delve into the huge world of sponsorship activation itself. Lastly, to shut the collection, an in-depth take a look at media, PR and communication methods.

There are lots of friends whose testimonies will present course contributors with a first-hand view of this world that’s so fascinating but in addition so punctuated with specificities. They vary from Livio Suppo, former Crew Principal of Ducati, Honda and Suzuki MotoGP, to Jim Wright, business director of a number of System 1 and Fomula E racing groups, from Ferran Juncar, head of worldwide sponsorships of Dorna Sports activities, as much as Luca Pacitto, Fastweb’s longtime advertising and marketing director from whom so many memorable campaigns with sports activities greats have been born. Additionally, managers, company hospitality managers, staff house owners and extra for a very top-notch panel of friends.