When Fairleigh Dickinson College received their recreation in Dayton this week, my ideas weren’t of coach Tobin Anderson and his athletes, it was of the help workers who could be happening a trip of their lives, and hopefully had been in a position to get pleasure from and be taught from it. In any case, FDU, not removed from residence, is the breeding floor for 2 of the very best within the storytelling enterprise in many years, former Sports activities Data Administrators Jay Horwitz and one other longtime buddy, Mike Elkow who had gone from FDU again within the day to a thriving nonprofit enterprise.
How nice wouldn’t it be for the individual now within the place. Then I found out through some colleagues that FDU did not have a fulltime head of sports communications, the job was unfilled and was being handled by a college student. My first response was that when once more a faculty devalued the chance at utilizing sports activities to inform its story. Right here was FDU, a Division I faculty whose historical past had introduced them championships in bowling and fencing, who had gone to The Dance below Greg Herenda a number of years in the past, whose ladies’s workforce was enjoying within the WNIT, and so they had dropped all of this nice alternative within the lap of a younger child with not a variety of expertise.
It was once more a symptom, it gave the impression of, of a College devaluing the flexibility of strategic communications, not staffing and being ready for achievement. You take a look at what UMBC did with amplifying their profitable run, not simply after they made historical past defeating The College of Virginia however in how they once more inserted themselves neatly into the dialog off of FDU’s win on Friday, and also you see how valued storytelling will be. My guess is FDU will ride this out, see the exposure that was brought and then recede back, much like what happened at St. Peter’s (although the Peacocks just hired a quality sports media pro who will do really well) where business in Jersey City around athletics became just another distant memory.
That’s the dangerous aspect of quick sighted worth in media relations.
Then there’s the constructive aspect, one which I can communicate on to. Again within the day by means of some fortunate circumstances I used to be thrust into the pinnacle Sports activities Info job at Iona School on the ripe outdated age of twenty-two. Their SID, Tom Didato, stop unexpectedly simply two weeks earlier than the school basketball season began, and I used to be really useful by my mentor Mike Cohen to Athletic Director Rick Mazzutto, who handed me the job virtually by default. Now I knew a bit about PR, however not a lot, and the Gaels of then had been a mid-major yearly contender within the MAAC below Pat Kennedy in males’s hoops, so off we went. I commuted two hours from Brooklyn to New Rochelle every single day (I didn’t have a automotive) for $19,000 however went on the academic trip of a lifetime, studying from stops at locations like North Carolina (the place I acquired to spend time with the legendary Rick Brewer) UNLV and different locations. I didn’t know what I didn’t know and made LOTS of errors, however I used to be grateful for the possibility. On the finish of the hoops season my quick contract ended and I moved on, however what an academic trip it was with members of the media and colleagues who I’m nonetheless associates with immediately.
I considered all of the ache and pleasure that Iona trip was after I heard that the individual on the helm of media for FDU junior Jordan Sarnoff. A scholar, nonetheless in class, studying and watching the most important story up to now of the yr unfolding earlier than his eyes. Younger Mr. Sarnoff, who I do know of by means of colleagues, appears to be a savvy, sensible digital first storyteller with an appreciation of the place he’s, and hopefully he makes use of this expertise to develop for years to come back. He developed quantity of relations I’m advised by attending broadcasting camps at Montclair State College as a highschool scholar, studying helpful classes from professionals like Tim Capstraw, Ian Eagle, Dave Popkin and Dave Siroty. All of that have at a younger age appears to have been in his favor, in addition to the assistance he’s getting from senior members of staffs on website. In any case, that is the straightforward half, FDU are the darlings so choose and select. It received’t be like this come the autumn, however classes discovered and relationships constructed with listening and respect now will profit younger Jordan as he grows within the enterprise. It’s all about individuals and locations vs issues proper?
So is it nice that FDU determined handy their communications keys to a younger scholar vs having knowledgeable on the helm? No it’s not. It’s quick sighted and foolish. Is it nice that a youngster is getting the chance to grab the day? Positive is, however even Jordan may most likely profit from studying as a lot as doing on this wonderful run. An excessive amount of, too younger, too quickly isn’t all the time the very best, however constructing the airplane whilst you fly it is a chance as nicely.
So hold going younger Jordan, pay attention be taught and benefit from the path you’re on. FDU mustn’t have left you on the market by your self, it’s a disservice to the coaches and athletes when the Insanity ends, and hopefully the varsity decides to do what many Universities nonetheless fail to do…correctly see the chance and fund their strategic communications jobs. We will hope and clarify and doc why can’t we? The chance is fairly clear, it doesn’t simply “occur.” Need proof? Learn Steve Serby’s story in the New York Post on a another young Sarnoff, the legendary Mr. Horwitz, and what he was in a position to do again within the day at FDU. Circle of communications life full, particularly when worth and alternative and ambition collide, like they’ve in Teaneck, New Jersey again within the day, and once more this March.