In an exhilarating showdown of “Old Rivals, New York,” Manchester United and Arsenal competed at MetLife Stadium in July 2023. rEvolution performed a pivotal position, creating an unforgettable expertise for followers and successfully leveraging fan ardour to drive enterprise for AEG and each golf equipment.
Creating an NYC-Impressed Look and Really feel
rEvolution collaborated with each golf equipment and AEG, crafting a NYC-inspired identification resonating with Manchester United and Arsenal followers. The method concerned creating a definite identify, look, and really feel, leaving a long-lasting impression on attendees.
Creating Alluring Launch Belongings
The inventive minds at rEvolution had been behind the charming match announcement belongings that generated a buzz from the very starting. These belongings included an interesting microsite and social belongings that acted as a digital hub for followers. These belongings supplied followers with the whole lot they wanted to know concerning the match and its surrounding occasions.
Strategic Paid Media Deployment
rEvolution maximized publicity and ticket gross sales by managing paid media in two waves. The primary at ticket launch, the second six weeks earlier than the match. This strategy included d reaching followers in NYC, NJ, Boston, DC, Baltimore, and Philadelphia.
Professional PR and Communications
The rEvolution staff took cost of public relations and communications surrounding the occasion working carefully with AEG and each golf equipment. We crafted press releases for launch, rosters, and press conferences. Moreover, we oversaw head coach and participant conferences, guaranteeing media protection in outstanding shops.
The File-Breaking Outcomes
Due to the collaborative efforts of rEvolution, each golf equipment, and AEG, the match was a large success, with a sold-out crowd of over 82,000 passionate followers at MetLife Stadium, making historical past as the most important soccer crowd ever to grace the stadium.
By means of our built-in advertising providers, modern inventive, and unparalleled dedication, rEvolution has showcased its means to unite followers and drive enterprise for manufacturers. The “Outdated Rivals, New York” conflict between Manchester United and Arsenal at MetLife Stadium might be remembered as a testomony to the ability of soccer followers’ ardour and the artwork of sports activities advertising.
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