F1 23 groups: launches, liveries, drivers and sponsors

And after the 4 first launches of the MoneyGram Hass F1, Oracle Crimson Bull Racing, Gulf Oil Williams and Alfa Romeo F1 Staff Stake groups, come the displays of the brand new liveries of Scuderia AlphaTauri, Aston Martin Aramco Cognizant and McLaren Racing.

The second tranche of group launches for the 2023 Method 1 season begins with Scuderia AlphaTauri.

The Italian group presents the brand new AT04 livery and the brand new Alpha Tauri AW23 assortment straight from the runways of New York Trend week.

The primary massive information from the Method 1 is actually the brand new Title Sponsor Orlen, featured very visibly on the fairing and on the drivers’ overalls. Many anticipated a dominance of the colour crimson, simply due to the presence of the brand new accomplice, however really blue and white are the colours of the brand new AT04 as per custom.

PKN ORLEN is likely one of the largest oil and gasoline firms in Central Europe, a world model, working on 6 continents, in additional than 100 nations all over the world. As soon as once more proof that Method 1 is an unimaginable and highly effective international advertising platform, providing varied ranges of sponsorship packages to every kind of firms.

Confirmed sponsor FlexBox, whose brand is again on the machine.

Staff AlphaTauri additionally provides accomplice within the
suitcase sector to its checklist of partnerships
in addition to different Method 1 groups. Suitcases and journey baggage are a vital merchandise for drivers and employees who journey the world year-round; simply assume that the 2023 Method 1 calendar consists of 23 races, beginning in March in Bahrain and ending in November in Abu Dhabi.

Subsequently, the collaboration with Swedish model Carl Friedrik, the group’s new official baggage provider, is ideal.

Carl Friedrik is a leather-based and journey items model based in 2012 by Swedish brothers Niklas and Mattis Oppermann, who will launch a limited-edition carry-on suitcase in collaboration with Scuderia AlphaTauri particularly for this partnership, with unique colours and supplies impressed by the Italian Method One group.


McLaren celebrates an necessary anniversary by unveiling the brand new MCL60 with the youngest pair of drivers on the grid.

Lando Norris and Oscar Piastri kick off a brand new chapter in McLaren historical past within the very yr of McLaren Racing‘s sixtieth anniversary celebration.

Unveiled on the McLaren heart in Woking the fantastic new McLaren MCL60. 60 just like the 60-year anniversary of the British group. So begins a brand new journey with the transition of Andrea Stella from Govt Director to F1 Staff Principal and the arrival of FIA Method 2 champion in 2021 Oscar Piastri who will be a part of beloved Briton Lando Norris.

The principle information is exactly the arrival of the brand new driver who replaces Australian Daniel Ricciardo.

Oscar Piastri makes his Method 1 debut with McLaren after a collection of occasions that noticed him concerned in a dispute together with his presedent group final yr.

He thus makes his McLaren debut immediately alongside Lando Norris, a younger and positively fierce duo, able to combat for high spots on the grid within the upcoming season that’s about to start and in addition in advertising and activations. The McLaren group is actually probably the most energetic groups in creating content material and activations that they unfold throughout all social media platforms to interact and interact followers. And the riders are unimaginable professionals even once they take off their helmets and go away the monitor. Excellent and robust testimonials for the group’s company sponsors.

Definitely additionally due to the media energy and creativity of the group and drivers, the checklist of sponsors and companions of the McLaren group is admittedly lengthy, prestigious and dependable.

BAT, OKX in cryptocurrency exchanges, the blockchain Tezos, through Dell Applied sciences, Android, Google Chrome very massive and visual on the highest of the machine, Darktrace, alteryx, DP World (new sponsor as of this season), arrow, Hilton, Unilever, Jack Daniels, Tumi, DeWalt, CocaCola, Goldman Sachs, Deloitte, Cisco, Richard Mille, New Period, SunGod and lots of others.

McLaren confirms partnership with Castore, an attire model that introduces new 2023 teamwear line already that can be purchased.

The ever-present papaya colour, but additionally numerous black characterize the brand new livery of the attractive MCL60.


Nice anticipation for the launch of Aston Martin Aramco Cognizant AMR23, which introduces its new driver…Fernando Alonso.

From the model new Headquarters on the Silverstone circuit, Chairman Lawrence Stroll and Staff Principal Mike Krack welcome a number of champion Fernando Alonso who leaves Alpine and involves Aston Martin; new massive journey, “maybe the largest journey of my life” for the 41-year-old two-time world champion who goes to hitch the younger Canadian Lance Stroll.

That is actually the largest information that the for the British group that replaces German champion Sebastian Vettel, who retired in 2022 from Method 1.

Title Companion Cognizant and Strategic Companion Aramco are confirmed with nice model visibility on the automotive and drivers and are accompanied by many current sponsors and companions similar to Peroni, crypto.com, Netapp, and with Alonso come some historic sponsors similar to CITI, a banking group that follows the motive force and lands on the Halo of the brand new AMR23.

Nice media affect and creativity will definitely come from the brand new Hugo Boss Official Teamwear, which with the Boss model (additionally seen on the automotive and drivers’ fits) will probably be in command of the manufacturing of the group’s official clothes, which may already be bought on-line; a big, fashionable and trendy assortment. A partnership filled with freshness and glamour that can enliven the Method 1 paddock with most of the testimonials and ambassadors who symbolize the model all over the world and in varied fields; Khaby Lame, Matteo Berrettini, Kendal Jenner, Lee Minho, Naomi Campbell simply a few of the most well-known names within the Boss lineup.

One other new accomplice is AvaTrade, which turns into the group’s Official Buying and selling Companion.

In addition to AlphaTauri, Aton Martin introduces its new Globe Trotter suitcase accomplice. A model well-known for its high-quality baggage collections, the British model will current particular, limited-edition items excellent for individuals who like to journey in fashion, sporting the Aston Martin Racing model.

aston-martin-2023After these 3 launches there are solely 3 extra left after which the road up of Method 1 2023 groups is prepared.

With Ferrari, Mercedes and Alpine, we’re prepared for the beginning of the brand new championship, and we’re trying ahead to it.

If you’re eager about understanding what
alternatives are nonetheless open with Method 1 groups,
please be happy to contact us.