Druski Launches Sports activities Company, 4Lifers – SPORTS AGENT BLOG
Drew Desbordes, higher referred to as American comic and content material creator, Druski, launched his personal sports activities company referred to as 4Lifers. Druski wasted no time making waves within the sports activities company pool, signing star Florida Gators edge rusher Princely Umanmielen as 4Lifers’ first athlete shopper.
Druski told Front Office Sports, “Launching 4Lifers Sports activities Company permits me to mix my two passions — sports activities and leisure. Our staff is dedicated to offering athletes with the sources, help, and advertising alternatives to develop on and off the sector. [Umanmielen is] the top-ranked edge rusher within the SEC, and we wholeheartedly imagine in his potential to grow to be a game-changing star that may thrive on the subsequent degree for years to come back.”
Umanmielen is coming into his 4th season at Florida and has been included in preseason watch lists for a number of awards forward of the 2023 season. He completed final season with a team-high 4.5 sacks and 9.5 TFLs, and second-best 5 quarterback hurries. Umanmielen was additionally featured in Professional Soccer Focus’s “2024 NFL Draft: 10 draft-eligible defenders to know” record.
Druski has amassed a considerable social media following, which has grown to over 7 million followers on Instagram and Twitter mixed. The 28-year-old influencer initially needed to pursue a profession in sports activities broadcasting earlier than establishing his social media profession. Druski has collaborated with celebrity entertainers like Drake, Kevin Hart, Lil Yachty, Jack Harlow, and 21 Savage, and was additionally featured in Bud Gentle’s Tremendous Bowl industrial this yr. 4Lifers shouldn’t be Druski’s first step within the sports activities business, nonetheless. He already is a co-owner of the Shoulda Been Stars staff of the Fan Managed Soccer League.
This isn’t the primary time we’ve seen a well known entertainer take a stab at a sports activities company. JAY-Z based Roc Nation Sports activities in 2008 and has skilled wild success. Roc Nation represents over 100-star athletes throughout main American and worldwide sports activities leagues. On the opposite finish of the spectrum, rapper and businessman Grasp P didn’t get pleasure from the identical achievement together with his company, No Restrict Sports activities. Grasp P’s company started in 1998 and sadly fell aside in 2000. Each JAY-Z and Grasp P had comparable approaches: extremely profitable entertainers launch a sports activities company, initially signing big-name athletes. These two examples go to indicate the brutality of working in sports activities company and the large variability of success that will comply with.
The obstacles to entry are excessive, and the margins are low. However Druski will attempt to grow to be the following nice success story of entertainer-turned-agent. Umanmielen is shortly changing into a highly-rated NFL draft prospect and is a superb funding to propel 4Lifers right into a aggressive company.
