Continental Tire shortlisted for 2023 Individuals’s Telly Awards
rEvolution is thrilled to announce that our work with Continental Tire has been shortlisted for this yr’s Individuals’s Telly Awards. We efficiently collaborated with USMNT + MLS goalkeeper Sean Johnson to advertise their new model positioning of #SmartChoiceInTires. Now, the general public has the chance to vote for our work. Don’t miss your likelihood to take part!
With the assistance of rEvolution, Continental Tire has leveraged their platform to spice up each consciousness and gross sales among the many soccer viewers, which is a good expression of their longstanding presence within the sport in North America and globally. rEvolution was tasked to ideate and create a broadcast spot for his or her new model route, #SmartChoiceInTires, the results of a complete effort by Continental Tire to reposition the model as the plain possibility for a discerning buyer searching for a tire product, they are often fully assured in.
“When rEvolution is tasked with authentically integrating manufacturers into sport, we all the time begin by searching for shared values – a option to translate what’s true a few model into what’s true a few sport.” – Kevin McGraw, Senior Artistic Director
Our goal was to design a Continental Tire marketing campaign centered on the soccer business with the intention of constructing tires important within the soccer surroundings. The supporters’ views and opinions are essential for Continental Tire, and that’s the reason rEvolution’s artistic crew crafted a marketing campaign to align with their loyalty.
To maximise on the thrill surrounding the 2021 Main League Soccer playoffs, rEvolution’s creative crew prompt a business collaboration with one of many prime goalkeepers within the league, Sean Johnson. The US Males’s Nationwide Staff standout was a transparent selection as the perfect spokesperson due to his earlier collaboration with Continental Tire and his shared curiosity within the automotive business. His eagerness to be part of this mission is obvious in his pure potential to characterize the model authentically – even using his artistic enter to raise the ultimate product.
On this commercial, Sean Johnson discusses the significance of sustaining a gentle and calm mindset whereas recreating the lead-up to a vital save he made through the 2021 MLS Cup. The state of affairs depicted within the business, which highlights Sean’s want for “Good Selections” whereas defending the objective in a soccer recreation, straight connects with Continental’s #SmartChoiceInTires marketing campaign. Getting contained in the thoughts of a goalkeeper when they’re tasked with having to make selections in real-time served as an incredible parallel to Continental’s perception within the “Good Selection.” All through your entire course of, Johnson absolutely endorsed the message, aligning it with Continental’s model persona whereas additionally showcasing his persona.
Guaranteeing optimistic fan sentiment was of utmost significance throughout this mission, as we aimed to attract the viewers’ consideration to the model’s standout second. By tapping into Continental’s insights and aims, this marketing campaign achieved its desired affect on a widespread viewers. The viewers of the 2022 MLS season playoffs and the MLS cup bore witness to a outstanding broadcast spot, due to the profitable collaboration of rEvolution and Continental.
”The thought of the #SmartChoice, in addition to the truth that we had labored with Sean earlier than – and to not point out the truth that Continental Tire branding is current straight behind the online within the second he made his iconic saves to 2021 – gave us credibility to inform that story a method that no different model might.” -Kevin McGraw, Senior Artistic Director
