And after the displays of the McLaren Racing groups with the brand new MCL60, Aston Martin Aramco Cognizant with the AMR23 and Scuderia AlphaTauri with the AT04, come Ferrari, Mercedes and Alpine.
Scuderia Ferrari unveils the blazing SF-23, Mercedes the brand new W14 and Alpine the A523
On Valentine’s Day, the Maranello group with Charles Leclerc and Carlos Sainz has introduced the brand new Ferrari SF-23 to their sweethearts, the well-known “tifosi” who’ve had Ferrari of their hearts and souls for so long as they will bear in mind. Dwell from Fiorano, the drivers additionally give the grandstand of Ferraristi 5 laps on the monitor of the brand new, roaring single-seater.
Attractive as ever, with barely darker purple, the Ferrari SF-23 appears to be like its greatest. We on this article have a look at it and touch upon it from the perspective of the sponsors and companions, and we are able to say that the scenario is kind of much like final season.
Excessive visibility for Shell, Santander, aws, Ray-Ban, Richard Mille, Ceva Logistics, Genesys, Bitdefender, Estrella Galicia, HCLSoftware, Palantir.
The primary change we discover is the presence of Bang & Olufsen as a brand new official companion, with their emblem on the within of the SF-23’s wing. The Danish model, an emblem of excellence in audio know-how is teaming up with the Components 1 group to supply next-generation experiences to followers of the highest automotive class by way of activations each on and off the monitor.
One other new companion is Ecopol, an progressive firm that has launched water-soluble and biodegradable movies to the market, that are used extra within the family cleansing merchandise trade, providing the buyer a secure and environmentally pleasant product.
Ecopol’s emblem can be on the automotive, on the entrance suspension triangle.
Gone are a few of final 12 months’s sponsors such because the blockchain Velas, which had a fantastic show on the automotive’s nostril and wing final season, and Snapdragon a set of system-on-a-chip manufactured by Qualcomm that we discover on the Mercedes as a substitute.
Nice stress for brand spanking new Workforce Principal Frédéric Vasseur who says ” Our objective is to win the championship, nevertheless it is not going to be a simple job as a result of our rivals may have precisely the identical objective. Now we have to carry the fitting mindset with us and all the time work to be higher tomorrow than we’re in the present day.”
So listed here are two of the contestants…
Lewis Hamilton and George Russel unveil the brand new Mercedes-AMGW14 from Silverstone
From Silverstone within the early morning, the Mercedes-AMG PETRONAS F1 Workforce presents the W14 with the 7-time world champion Lewis Hamilton who will run his eleventh season with the group, the younger George Russel who simply turns 25 in the present day, and Mick Schumacher who would be the third driver for the season. The trio clearly accompanied by Workforce Principal Toto Wolf.
Again in black for the Mercedes W14: the black livery is again, however in a matte carbon model, positively changing the aluminum, giving the automotive extra lightness in addition to a modern however aggressive look. The black model emerged 2 years in the past from a request by Lewis Hamilton as a message towards racism; in reality, the “Black Arrow” debuted in Austria in 2020, on the peak of the racial controversy brought on by the killing of George Floyd in America.
Mercedes determined this 12 months to completely abandon the “silver Arrow” and run within the new black livery.
Nice visibility for sponsors whose logos on the black background acquire much more power. No huge information there; nice model consciousness for Title Sponsor Petronas, in addition to for TeamViewer on the entrance wing but additionally on either side of the engine cowl, Ineos, IWC, AMD, Crowdstrike, Solera, and Snapdragon switching from Ferrari to Mercedes and positioned on the edges of the rear wing; Mercedes confirms that the applied sciences Qualcomm Snapdragon shall be invaluable in creating distinctive experiences for followers, each in particular person and digitally, additional proof that Components 1 companions are more and more making an attempt to leverage sponsorship to interact and interact followers.
Additionally seen on George Russell’s helmet and on the automotive is a brand new companion is G42, a number one synthetic intelligence and cloud computing firm primarily based within the United Arab Emirates. G42, says Toto Wolf, will be a part of forces with the Mercedes group to discover methods to implement cutting-edge synthetic intelligence software program and options into group operations to supply insights and enhancements.
And eventually comes Alpine with the A523
Offered in London by Luca de Meo, CEO of Renault Group along with Laurent Rossi, CEO of Alpine the brand new Alpine A523.
Additionally coming to Alpine is a brand new driver, Pierre Gasly, who takes Fernando Alonso’s place alongside Frenchman Esteban Ocon, with whom, furthermore, they’re shut pals. Third driver was Australian Jack Dooan, son of Mick Dooan.
Otmar Szafnauer presents two liveries, a black and blue one, which would be the one he’ll run in a lot of the races, and a pink one, “La Vie En rose” personalized for sponsor BWT.
And talking of sponsors, there is no such thing as a huge information; confirmed BWT as Title Sponsor, Castrol, Bp Final, Mobilize and Mapfre as Premium Companions, Microsoft, Binance, Kappa, Dupont, Bell&Ross, plug, Mandiant and lots of others.
The group’s objective is to consolidate final 12 months’s outcomes and shut the hole with the highest 3 groups RedBull, Ferrari and Mercedes.
The launches of the ten Components 1 2023 groups are accomplished, now all we’ve to do is await the debut on the monitor, and there are solely 3 weeks left.
A short reminder of the 2023 Components 1 calendar: it begins on March 3 from Bahrain, the primary European race shall be Imola on Could 21, the final race earlier than the summer season break shall be Spa in Belgium on July 30 after which resume on August 27 in Holland. Final race of the season on November 26 in Abu Dhabi.
Within the meantime, if you wish to knowhow one can put money into Components 1, please be at liberty to contact us.