Chipotle Challenger Collection Takes Esports to the Subsequent Degree

Chipotle Challenger Collection  

On July sixth, Chipotle, supported by REV/XP, hosted the finals of the Chipotle Challenger Collection, that includes the not too long ago launched and extremely widespread Street Fighter 6 because the title recreation. With an astounding 471 groups competing within the qualifiers, this occasion stands as one of many largest-ever Road Fighter workforce tournaments within the historical past of the legendary gaming franchise.  

The Final Prize 

For the proficient rivals who took half on this thrilling match, the stakes have been greater than ever. They vied for a share of the staggering $30,000 prize pool and a whole 12 months of free Chipotle, which might be sufficient for many branded tournaments. Nonetheless, Chipotle at all times strives to do extra for the group, so for this 12 months’s Chipotle Challenger Collection, the model provided the Prime 2 groups a paid journey to the 2023 Evolution Championship Collection (Evo), the premier international preventing recreation match.

The Livestream Expertise 

Chipotle’s dedication to the gaming group goes past the competitors itself. Throughout the dwell broadcast, Chipotle gave away a staggering 10,000 free burritos and bowls, together with 100,000 free orders of chips and guac, to fortunate viewers. This gesture not solely highlights Chipotle’s dedication to offering distinctive and unforgettable experiences but additionally showcases their appreciation for the passionate gaming group that continues to help their model. 

A Partnership for the Ages 

Chipotle’s dedication to delivering unique experiences to the FGC is made potential by way of strategic partnerships and knowledgeable facilitation by REV/XP. This collaboration ensures that esports fans and Chipotle followers alike can come collectively to rejoice the fusion of gaming and actual, scrumptious meals.   

Chipotle’s Road Fighter 6 marketing campaign, led by REV/XP, has raised the bar for branded activations inside the gaming trade. In June, Chipotle grew to become the primary restaurant model to supply Road Fighter 6 gamers the chance to earn Fighter Cash, a coveted premium in-game foreign money, by way of digital entrée purchases. Constructing upon this success, the Chipotle Challenger Collection made Road Fighter historical past this month, standing out as one of many largest-ever workforce tournaments for the franchise.

Extra nonetheless to return 

Trying forward, Road Fighter 6 will ship thrilling, branded experiences to gamers in-game, solidifying Chipotle’s presence within the gaming world. Gamers can count on the introduction of Chipotle Day by day Brackets, Battle Hub signage, and Chipotle-branded avatar objects, all including a definite taste to the gaming expertise. Chipotle’s dedication to the passionate preventing recreation group stays unwavering, evident by way of their continued funding because the presenting associate for Evo 2023.  

Evo 2023 guarantees to be a rare occasion for each Chipotle and the gaming group. Because the model takes heart stage, they won’t solely host a Group Lounge but additionally facilitate mini pick-up brackets, giveaways, and far more. By establishing a deep reference to players, Chipotle has cemented itself as a serious participant within the gaming trade, setting new requirements for branded partnerships and group engagement.  

As Chipotle continues to unleash unique experiences for the Combating Sport Group, it’s evident that they perceive the significance of connecting with their viewers and fostering memorable moments that can resonate with the digital group for years to return. To learn extra about our work with Chipotle, click on right here!