Chipotle and Continental Tire Dominate the Viddy’s

THE VIDDY AWARDS 

Celebrating its twenty eighth 12 months, The Viddy Awards acknowledge the excellent achievements within the creation, manufacturing, and supply of video content material. As one of many longest-standing and extremely regarded awards applications within the trade, Viddy goals to honor distinctive video manufacturing throughout varied sources together with video manufacturing corporations, promoting companies, authorities companies, and impartial producers. This 12 months, we’re proud to announce that rEvolution has acquired the distinguished PLATINUM award for not only one, however two of our outstanding video productions.  

CHIPOTLE GARLIC GUAJILLO STEAK PRODUCT LAUNCH 

 rEvolution has persistently aimed to advance Chipotle’s standing inside the gaming group and set up the model as one that actually “will get it.” Via each partnership, product introduction, and social media replace, rEvolution’s major goal is to generate buzz and additional combine the model in gaming dialog and tradition.  

When Chipotle launched their new protein, “Garlic Guajillo Steak,” in September 2022, rEvolution recognized TimTheTatman, a well-liked gaming creator and web persona, as a super companion for Chipotle. Tim had a long-standing affiliation with the model, and Chipotle aimed to strengthen their relationship by involving Tim’s shut good friend, Cloakzy, who was additionally a prime creator and a loyal Chipotle fanatic. This alternative was seamless as Tim and Cloakzy already had a shared group and often collaborated on content material initiatives. The script for the Garlic Guajillo Steak commercial was a super match for Tim and Cloakzy because it showcased their pure chemistry, integrated their distinctive personalities, and highlighted their playful banter and real friendship. All through the advert, they effortlessly complemented one another whereas staying true to themselves, resonating with their communities who already held them in excessive regard.

The result of the marketing campaign surpassed expectations, going past a typical commercial. It turned a celebrated second inside the gaming group, additional integrating Chipotle into gaming tradition, and sparking conversations about Garlic Guajillo Steak amongst influential gaming skills and their audiences. 

Click on right here to discover extra awards earned by this marketing campaign! 

CONTINENTAL TIRE COMMERCIAL 

With the assistance of rEvolution, Continental Tire has leveraged their platform to spice up consciousness and drive gross sales among the many soccer viewers, which is a good expression of their longstanding presence within the sport. Our goal was to design a Continental Tire marketing campaign centered on their new model route #SmartChoiceInTires, as a way to reposition the model as the apparent choice for a discerning buyer on the lookout for a tire product, one they are often fully assured in.

To maximise on the thrill surrounding the 2021 MLS playoffs, rEvolution and Continental partnered with one of many prime goalkeepers within the league, Sean Johnson. On this commercial, Sean Johnson discusses the significance of sustaining a gradual mindset whereas recreating the lead-up to a crucial save he made in the course of the 2021 MLS Cup. The situation depicted within the industrial, which highlights Sean’s want for “Good Decisions” whereas defending the objective in a soccer sport, instantly connects with Continental’s #SmartChoiceInTires marketing campaign.  

Guaranteeing optimistic fan sentiment was of utmost significance throughout this mission, as we aimed to attract the viewers’ consideration to the model’s standout second. By tapping into Continental’s insights and targets, this marketing campaign achieved its desired impression on a widespread viewers. The viewers of the 2022 MLS season playoffs and the MLS cup bore witness to a outstanding, award winning, broadcast spot, due to the profitable collaboration of rEvolution and Continental. 

Uncover the three further wins this marketing campaign scored right here!

Thanks once more to the Viddy Awards for his or her recognition and congratulations to our fellow recipients!