ChatGPT, AI, Sports activities, Media and Storytelling…The place Are We Going And What Will We Study?

Whereas a lot dialogue and hypothesis is being introduced in the direction of the introduction of superior Synthetic Intelligence into the enterprise of sports activities, particularly on the efficiency facet (good piece but our friend Leonard Armato on how the balance of predictive performance will have to be hopefully tied to good old fashioned personnel staff), it’s actually extra on the storytelling facet that instruments like ChatGPT and different comparable instruments may very well be a assist, and doubtlessly one other hindrance, within the enterprise we love.

There have been two items this previous weekend that bought us interested by this much more. A CBS Sunday feature on how AI is helping give more amazing creative tools to those wishing to do so, whereas on the identical time elevating the problem of copyrighted content material and the possession of IP by freelancers.

Then there was the piece within the New York Times on the issues AI and ChatGPT are posing for educators, as college students can use the instruments to create huge written content material items with out truly doing the self-created work, and the way that will be policed.

The affect all of those instruments, particularly as they’re refined, could be fairly huge. In areas like notetaking and transcript reporting, AI instruments will, or ought to, assist present huge quantities of correct printed content material for groups, leagues and people to make use of for the great, and to additional improve storytelling to an viewers that won’t have the ability to observe or log in to a stay occasion.

On the visible facet, instruments can in all probability assist improve the storytelling by time strapped and money strapped media groups, particularly in areas like school campuses, to create much more distinctive and sturdy graphics that can be utilized to enhance tales daily and in actual time.

On the protection facet, we have now already been seeing extra rudimentary utilization of AI and information to have tales of video games reported on the place no precise reporter exists. It has enhanced protection of highschool and school video games and area of interest sports activities that  won’t have gotten protection earlier than, and people sport tales have been expanded into the reporting funnel with some pickup by wire providers and different mass distribution platforms. They’ve been rudimentary and efficient to get the sport motion and scores out in a really vanilla approach, with out the nuance of getting precise human interplay of the goings on. The AI and Chatbots have served their function.

In order that’s the place the challenges as to what’s subsequent come. We’re already seeing the shrinking in particular person protection by media retailers massive and small as budgets are augmented and shifted. How will AI proceed to maintain changing the human interplay for shoppers who might not know what they’re studying or seeing is coming not from an individual, however from a knowledge enhanced instrument that may synthesize and actually report, with or with out feeling or enhancement, what goes on in an occasion?

It’s all up for intrigue and debate and hopefully a center floor as to how instruments are used, and the way enhanced storytelling can profit from instruments coming into {the marketplace}. Now remember this isn’t new, and each new type of “media” introduced with it its personal set of buzz and doomsday situations for these used to what got here earlier than. Return way back to the printing press, and transfer ahead to radio, broadcast TV, speak radio, the web, podcasting, social media and so on. and so on. every was going to finish storytelling as we knew it.


The objective with AI, like with each different type of change to the system, is to determine tips on how to use the instruments at hand to broaden and increase the stay occasion, and the humanity of relationships and storytelling. This previous week I noticed younger content material creators draw up huge photos as NWSL gamers have been drafted, whereas in particular person interplay was listening to and describing the in particular person emotion of athletes as they heard their title known as. As a lot as we attempt, or suppose we will attempt, that kind of emotive nose to nose expertise can nonetheless solely occur by being there. You might be restricted within the alternative of the person artistic expertise by machine studying that offers you readability however much less individuality.

Now will that every one change because the AI expertise improves? Perhaps. Will it damage the necessity for freelancers or media sorts who can not adapt? Sadly sure. Will it open doorways for people new to the sport (actually) who’ve embraced using know-how by being open minded and curious? For positive.

So will AI in storytelling assist us do higher jobs? I feel so. Will it kill the worth of precise individual to individual contact and what could be derived from these conferences? I don’t suppose in order a lot as individuals concern. The enjoyment of exhibiting up and the randomness of seeing one thing we have now by no means seen earlier than, or listening to one thing we didn’t learn about, can nonetheless solely come from mano a mano interplay, and that’s nonetheless laborious to do in any digital, information pushed expertise.

And in any case, isn’t that what our enterprise is all about? Hopefully.

So be open minded…be interested by instrument adoption…and let’s see the place it goes.