As NFL pre-season will get underway, a coaching camp custom returns to Lambeau Area. 2023 marks the tenth anniversary of the American Household Insurance coverage DreamDrive.
Throughout this occasion, Packers gamers trip kids’s bikes to and from apply as a particular option to create neighborhood with younger Packers followers. Children are inspired to deliver their bikes to open practices all through coaching camp to maintain with custom.
Kicking Off the tenth DreamDrive
On Wednesday, July 26th the Packers and AmFam held their annual DreamDrive press convention to kick off the occasion. AmFam CUO, Dan Kelly, two native AmFam brokers, and CMO, Elicia Azali, joined Packers President, Mark Murphy, for the ribbon chopping ceremony. Azali shared:
“At American Household Insurance coverage we consider within the energy of desires, and we’re proud to associate with this staff and at this place the place so many have pursued and achieved their desires.”
Creating an Distinctive Attendee Expertise
Whereas gamers usually trip the youngsters’ bikes, 5 particular bikes, coined the “Dream Fleet,” are additionally up for grabs. This yr, the rEvolution staff redesigned these bikes for gamers to trip with youngsters into apply, which function the AmFam and Packers partnership in model. Moreover, taking part youngsters get the possibility to satisfy present gamers and obtain a co-branded bike helmet autographed by the participant who rode with them to apply.
Whereas the bike rides take heart stage, relaxation assured that the DreamDrive walkway provides one thing for everybody. All attendees can take pleasure in leisurely moments in shaded areas to play outside video games or seize a few of our partnership merchandise — like branded water bottles and sun shades.
This yr, our staff revamped the enduring Crimson Roofline on the entrance of DreamDrive — the place gamers and youngsters to start their trip to apply collectively — and refreshed the branded roofline merchandise carts.
The staff seems ahead to making a memorable expertise for followers and supporting the longstanding partnership every year. Excited to maintain this custom going!