American Household Insurance coverage Expands Soccer Footprint with Three New Membership Partnerships for 2023 MLS Season

Multi-12 months Offers with Colorado Rapids, Seattle Sounders FC, and St. Louis CITY SC Spotlight Dedication to Communities and Followers Throughout the Nation

MADISON, Wis., April 5, 2023 – American Household Insurance coverage at this time introduced multi-year partnerships with the Colorado Rapids, Seattle Sounders FC and St. Louis CITY SC, every representing an thrilling alternative to assist the fervour of a dedicated fan-base. The partnerships salute the golf equipment, gamers and followers who encourage one another to dream fearlessly.

“We’re proud to develop our dedication to creating stronger connections in communities, particularly with our native company homeowners, by way of partnerships with the Colorado Rapids, Seattle Sounders FC, and St. Louis CITY SC,” mentioned Sherina Smith, chief advertising officer, American Household Insurance coverage. “These partnerships give us distinctive alternatives to attach with the groups’ passionate fan bases, whereas additionally supporting extra neighborhood initiatives and organizations in every metropolis that align with our shared values and have a significant impression.”

Soccer’s reputation is on the rise, and American Household Insurance coverage is proud to be a part of this rising motion. Since 2017, American Household has been actively concerned within the sport, becoming a member of forces with Atlanta United as their equipment companion earlier than the staff’s first season. Since then, they’ve seen firsthand how soccer ties deeply into native cultures, making it an genuine and highly effective solution to construct stronger relationships with communities. Soccer’s passionate and numerous fan base is an ideal complement to American Household’s dedication to supporting the sport within the U.S. whereas having a constructive impression in communities.

American Household Insurance coverage’s dedication to soccer goes past branding and signage. The corporate is increasing its onsite presence, company proprietor integration and neighborhood initiatives in every of the brand new cities it’s partnering with, supporting native organizations that align with its shared values with the golf equipment. In Atlanta, the corporate partnered with Soccer within the Streets, a neighborhood group, to make soccer extra accessible and culminating with an annual youth soccer event. Neighborhood initiatives can be applied in partnership with every soccer membership, making a ripple impact within the wider neighborhood and permitting native company homeowners to become involved.

Advertising and gross sales options company IdeaQuest led negotiations with every of the MLS Golf equipment on behalf of American Household Insurance coverage. Sports activities advertising company rEvolution is supporting American Household Insurance coverage with technique, activation and measurement of the MLS Membership partnerships.

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In regards to the American Household Insurance coverage group
Primarily based in Madison, Wisconsin, American Household Insurance coverage has been serving prospects since 1927. We encourage, defend and restore desires by way of our insurance coverage merchandise, distinctive service from our company homeowners and workers, neighborhood funding and inventive partnerships to handle societal challenges. We act on our perception in variety and inclusion by continuously evolving to fulfill buyer wants and preferences. American Household Insurance coverage group is the nation’s Twelfth-largest property/casualty insurance coverage group, rating No. 251 on the Fortune 500 checklist. The group sells American Household-brand merchandise, primarily by way of unique company homeowners in 19 states. The American Household Insurance coverage group additionally contains CONNECT, powered by American Household Insurance coverage, The Basic, Homesite and Foremost Avenue America Insurance coverage. Throughout these firms the group has practically 13,000 workers nationwide.